Brain Injury Care Provider

Parents and carers in West Midlands to be educated on issues impacting children today

A Government-backed pilot scheme has been launched in the West Midlands to support parents and carers of vulnerable children, it has been announced.

The six-week initiative – known as ParentWise – has been developed in partnership with the NSPCC, ParentZone, and the Ben Kinsella Trust.

According to the report, the scheme aims to build parents’ and carers’ awareness of the key issues facing children growing up today, such as alcohol and drugs, bullying, child criminal exploitation, child abuse, knife crime, online safety, and relationships.

Through a dedicated resource hub, guardians will be equipped with the knowledge to help them “spot the signs” that something could be wrong and “empower and reassure them to act” if they are worried.

The West Midlands will be the first region to pilot the scheme, before it is rolled out across the rest of the UK.

Commenting on the initiative, Safeguarding Minister, Rachel Maclean, said: “It is vital that parents know where to turn if they think that their child is at risk.

“I am pleased the West Midlands has been chosen to pilot this new resource, which I hope will be the blueprint for bringing together support and advice for parents and carers right across the country.”

Sue Harrison, Director for Children’s Services at Birmingham City Council, added: “We’re pleased that Birmingham has been chosen to pilot this really important campaign. We know parents and carers have concerns around understanding what their children are viewing online and where they are going.

“It is vital we all work together to support families and I’d encourage people to use the ParentWise website where there is a wealth of resources and advice.”

Click here to access the ParentWise hub.


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